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fire it up

‘Fire It Up’ apprenticeships campaign launched by DfE

Friday 18 January, 2019

The new ‘Fire it Up’ campaign was launched on Thursday 17th January to promote apprenticeships among young people, parents and employers.

During PMQs the Prime Minister said ‘it is important that young people are able to see that there are different routes for them for their futures, different routes into the workplace – and apprenticeships are an important route for some young people.’

The Department for Education launched its new ‘Fire it Up’ campaign to help raise awareness of the huge variety of apprenticeship options available for people of all ages and backgrounds. The new campaign includes national TV and social media adverts, and a new website that provides helpful advice and information as well as access to thousands of apprenticeship opportunities across the country.